Tales From Fat Tone Guitars

Community

March 27, 2008 · No Comments

A customer told me yesterday that I have a “great job”. It really is a great job overall–even though there are lousy aspects to it as with all jobs. Lots of paperwork, mundane webstore upkeep, etc.

However, dealing with customers and the music community as a whole really contribute to making this a “great job”. Earlier in March, Fat Tone Guitars hosted a community Battle Of The Bands. We invited two local bands from the high school in our neighborhood and rocked out with a couple hours of teenage tuneage.

First up was Outer Limits–a band of 5 guys–who played mostly original guitar oriented rock music influenced by 60s and 70s pop rock, the Stones, and a little bit of garage rock. These guys were good.

Outer Limits

More Outer Limits

Next up was New July, a unique sextet made up of 3 guys and 3 girls who threw down some poppy, melodic, upbeat tunes also reminiscent of 60s and 70s pop. These guys were good too.

New July

More New July

As with all Battle Of The Bands, there was a winner here but it doesn’t really matter who–both bands were great, with talent beyond their years. I wish them luck.

Fat Tone Guitars will be hosting more Battles in the coming months.

→ No CommentsCategories: Live Music · Store

Play Guitar

February 29, 2008 · 1 Comment

I own a guitar store but I don’t play guitar very well. So when we decided to video some demos of some of our cool gear, I certainly wasn’t going to get in front of the camera. So…I thought of all the guitar players I know to see if they’d be interested in being “talent” for our new video series: Fat Tone Guitars House of Demos.

Steve Gerlach, guitar player about town in Chicago, was kind enough to oblige my request and turned in some scorching guitar riffs as he showcased some guitars like the Dean Soltero and RAM Neo-E and some amps like the Headstrong Prima.

I also would like to thank Fred Krueger of FPKMedia who was kind enough to bring his camera and shoot our demos. He does great work.

Lastly, Brian Grady the drummer for the band The Debauchers, helped out conceptually–thanks Brian.

Here’s one of our videos:

→ 1 CommentCategories: Guitars · Live Music · Store

All Shapes and Sizes

January 31, 2008 · No Comments

We love our customers at Fat Tone Guitars.  With our guitar and bass lessons, we meet all kinds of people and we get to hear some great guitarists and bassists.  We also pride ourselves in having a shop that allows our customers to hang out and play.  What’s better than playing hooky from work or school and picking up an ax and jamming?  Especially a really cool guitar that you’re looking to purchase soon?

Customers rocking

→ No CommentsCategories: Guitars · Store

The NAMM Show

January 21, 2008 · No Comments

Every year in January, the entire music instrument industry gathers in Anaheim, CA for the NAMM show. It’s massive in scope and size and everyone–from cello manufacturers to digital effects component sources put their best face on and try to impress folks.

It’s especially big with guitar makers, players and rock n roll types.

This year, Fat Tone Guitars attended the show with the intention of meeting with some of our current suppliers, and making some connections with possible new product lines. We accomplished both ends.

We met with Eastwood Guitars, Saint Blues Guitars and Dean Guitars. We met with Orange Amps, Peavey and Ampeg. We met with Subdecay and Toadworks. All these manufacturers have new and cool stuff on the horizon and we’ll be bringing this to market during 2008.

We also ran into many artists attending the show and also performing at various venues in the area. I ran into Howard Leese (Heart), Joe Vitale (drummer for Joe Walsh), Billy Corgan, Duff McKagan, Bobby Rondinelli (drummer for Blue Oyster Cult, etc), Bill Dickens (session bass player) and others.

Here are some cool scenes from the NAMM show…

Jamming in the St. Blues Booth Jamming at the Saint Blues Booth with Joe Louis Walker

cool-at-namm.jpg  Cool stuff at NAMM

wes-and-tubes.jpg  Wes and tubes

telecasters.jpg Telecasters at the Fender booth

howard-leese.jpg Howard Leese demo’ing the Barracuda effect at Toadworks

leland-sklar.jpg Leland Sklar and hair

marc-ford.jpg Marc Ford performing at the Orange party

other-namm.jpg The other NAMM

→ No CommentsCategories: Guitars · Store

Another Year

January 3, 2008 · 2 Comments

Happy New Year to everyone from Fat Tone Guitars.

We had a great 2007 at Fat Tone and we’re really looking forward to a 2008.  Here’s a timeline of what went down in 2007…

Some of the cool changes that we plan on bringing to our customers in 2008 include:

  • More new and great product lines including Nash Guitars
  • A better website
  • More in-store events like a Pedalfest and Battle of the Bands
  • Unique and exclusive promotions

So thanks for reading this far and Happy New Year from Fat Tone Guitars

→ 2 CommentsCategories: Store

Holidays and Jam

December 25, 2007 · No Comments

Happy Holidays from Fat Tone Guitars.

For the last couple of months, Fat Tone Guitars has been partnering with Hanson Bros. Tavern, a local watering hole that is growing in popularity in the Chicago suburb of Northbrook.  Hanson Bros. Tavern has been hosting an Open Mic Blues Jam on Wednesday nights and Fat Tone Guitars has been providing the backline for the jammers.

It’s been fun and we’ve met many great musicians and seen some incredible players.

For those of you who are out of the loop, an Open Mic Blues Jam is a forum for local musicians to come out on a school night and plug in and play in front of an audience.  Lot’s of the players don’t get many chances to play in front of people and the open jam is great because it gives them the opportunity.

→ No CommentsCategories: Live Music · Store

TV Yellow

November 24, 2007 · 1 Comment

I got to thinking about the origins of some of the beautiful guitars that we have at Fat Tone Guitars. TV Yellow, for example. EastwoodGuitars makes the Eastwood P-90 Special in TV Yellow, which we carry. (Fat Tone also carries the P-90 in Black, but that’s beside the point for the moment.)

The Eastwood model is based on an instrument originally made in the 1960’s, but the origin of yellow as a guitar color goes back to the 1950s, the era of the original black and white televisions. The idea was that white guitars would glare too much on black and white TVs, but that yellow guitars would not have the glare. So the color – and it name – were created. TV Yellow as a guitar color has been around for half a century. Eastwood has created a very straightforward design, the P-90 Special, in this historic color, at a very reasonable price.

For trivia buffs–The Eastwood P-90 Special was also the first guitar sold at Fat Tone Guitars when we opened back in August, 2007.

→ 1 CommentCategories: Guitars · Store

Gabriel Sound Garage

October 13, 2007 · No Comments

A Q&A with Gabriel Bucataru of Gabriel Sound Garage
Since 2004, Gabriel Sound Garage’s handmade “Class A” guitar amplifiers have been getting rave reviews from hardcore tone freaks around the world. GSG’s distinctive black-and-yellow Voxer amps are the work of Gabriel “Gabi” Bucataru, a guitarist and music lover who grew up in Communist Romania under the oppressive Ceausescu regime, and moved to the United States in 2000. Now based in Arlington Heights, Illinois, Bucataru is a friendly chap who believes in the personal touch when it comes to building amps and keeping customers happy — so we didn’t have to twist his arm too painfully to get him to stop by the Whammy Bar for a brief interrogation.

When you were growing up in Romania, was it difficult to find decent tube amplifiers?
Impossible. Western amps were very rare in Romania. If you were to obtain one, you would have been screened and cleared by the secret police, because you could get in big trouble for possessing items from the West (blue jeans, Chuck Taylors, etc.) So I played through a few obscure Romanian and Russian tube amps, and I don’t even remember their names anymore. Actually, the first time I remember ever laying hands on a tube amp was in the second grade. My cousin gave me this funky electric guitar with gold-sparkle paint and a cheesy-looking Russian tube amp with one of those oval speakers.

Are there specific “classic” amps and tones that have inspired you through the years, either as a musician or an amp builder?
My favorite tones always came from the records I was listening to — mostly British bands like the Zeps, Beatles, The Who, The Stones, John Mayall & The Bluesbreakers, so that meant old Marshalls and Voxes. Although I did not play these amps in my teenage years, they are deeply ingrained and always held a special place in my heart. I can hear a common guitar tone coming out of those records that sticks with me. More contemporary favorites (for me, at least!) would be Queen (I love Brian May’s tone), The Clash, and The Police. Oh, the fun!

What inspired you to start your own amplifier company?
It actually started with me buying a Les Paul (which I still own — it is my only guitar, believe it or not), and realizing that I didn’t have an amp to plug it into! So, at the time, my brother-law Tim took a class on amp building in college and built a beautiful sounding Champ; and that, in the end, inspired me to build one for myself. I knew that I wanted something Marshall-ish sounding, so one thing led to another, and I became a member of the 18watt.com (18 Watt Builder Community), and later an administrator. I built a Marshall 18-watt clone using the in-depth blueprints available there (you can still find my old wiring layouts there), and made a small web page with my first-built steps; all of a sudden, people started asking me to build them amps.

Your Voxer amps come in 18-watt and 33-watt configurations, which might seem strange to your average guitarist who is used to thinking in terms of 20-watt, 50-watt or 100-watt amps. Can you explain why you’ve chosen to build amps with such “unorthodox” ratings?
It is all because I started out with the Marshall 18-watt amp, I suppose. At the time when I joined the 18watt.com community (2002), small amps were very unpopular among guitar players. Questions like “Are 18 watts loud enough?” usually came up in the posts on the forums. Later, as people started discovering the simplicity of 18-watt amps and how loud they can be, the 18-watt craze spread like a disease among boutique amp builders — to the point that Marshall re-issued this long forgotten amp in 2004. Variations of it sprung up all over the place, like the single channel, 18-watt, 4xEL84 version. My Voxer 33 is inspired by it, as well; actually, it is 36 watts, but “33” has more of a special vibe to it – heh!

If a guitarist has $3000 to spend on a new amp, why should he or she come to Gabriel Sound Garage as opposed to a bigger, better-known amp company?
I think it is the same reason that a wine connoisseur would not go to the main chains to buy a bottle of select wine, but rather to that obscure, family-owned small business around the corner, that probably no one’s heard of, but where a transaction can become a pure joy — getting to talk with the owner who tells you the story behind that bottle, etc. etc, not to mention the quality of that wine. I guess it comes down to a product and a buying experience that is filled with character, as well as detail-oriented craftsmanship, obsession with perfect aesthetics, etc, etc.

In addition to their impressive tonal aspects, your Voxer amplifiers have a very striking visual quality, as well. What inspired the “bumblebee” look of your amps?
The other monster in me is a graphical designer. That can be a curse because I also insisted upon building my own web site (which at one point I dreaded). The idea was that a great sounding amp should be visible on a dimly lit stage. I jwanted to break out of the classical black-brown, mainly dark color amp skin, but I also wanted to preserve the vintage-ness in them — thus the cabinet string, etc. I longed for sort of a neo-vintage look.

Is there a specific philosophy — personal, sonic or otherwise — behind Gabriel Sound Garage?
I would say to create great tone without blowing the roof, and keep it hip and upbeat, without loosing the magic of being a small business. It is insane, but I do not want Gabriel Sound Garage to grow. I know that goes against the “American Dream” — but there is a certain magic that is lost when a business grows, together with quality and attention to detail.

What’s the most frustrating part of building amplifiers?
Bookkeeping.

What’s the most rewarding part of building amplifiers?
Hearing back from customers, having them leave raves on my answering machine about how much fun they had with the amp at gigs, concerts, etc. That by itself makes my day.

(Interview by Dan Epstein)

Gabriel Bucataru will be appearing in-store at Fat Tone Guitars AFTER-HOURS this coming Thursday, October 18th at 7pm at Fat Tone’s Showroom. It’s located at 1857 Janke Drive, Northbrook, IL 60062.

Gabriel Voxers

→ No CommentsCategories: Live Music · Store

In-Store

October 7, 2007 · No Comments

One of the great things about owning a guitar store, besides playing great guitars, is meeting new people (especially musicians) and hearing new music. Along those lines, one of the cool features of Fat Tone Guitars is hosting monthly events which we call Fat Tone AFTER-HOURS. The idea of AFTER-HOURS is to showcase local talent, new gear or a combination of the two. We are trying to introduce new ideas and sounds to our customers, as well as gather feedback and additional ides from them as well.

On Thursday September 20th, we hosted our first AFTER-HOURS with Chicago blues artist Tom Holland. Tom is a product of Chicago and during his career, has performed with John Primer, Eddy Clearwater and currently James Cotton. Tom also fronts his own band called Tom Holland and the Shufflekings.

Tom has become a friend to myself and the store and accepted my invitation to perform at Fat Tone and to also talk a bit about his newest guitar, the Eastwood P-90 Special which he recently purchased at Fat Tone. The evening proved to be tons of fun with the few folks in the audience getting a personal performance from Tom–both his own tunes and some cool covers–and also walked away learning something about his music, his influences and his gear.

Thanks to Tom, and we look forward to many more of his visits to Fat Tone.

The next Fat Tone AFTER-HOURS will be on Thursday October 18th and feature a Tube Amp Workshop with Gabriel Sound Garage.

Tom Holland and H44 Fat Tone AFTER-HOURS Tom Holland and P-90 Special

→ No CommentsCategories: Live Music · Store

My Van Halen

August 29, 2007 · No Comments

Remember in the movie “Fast Times at Ridgemont High” where at the end of the movie, the scroll went through a sort of “where are they now” for the main characters? Jeff Spicoli’s talked about him saving Brooke Shields from drowning and then blowing his reward money by hiring Van Halen to play his birthday party.

Well, Fat Tone Guitars had it’s grand opening party over the weekend and we had The Bottle Rockets appear and play a scorching set of their trademark heartland guitar rock and roll. The Bottle Rockets are from Festus, MO and for some reason that I no longer remember, are my favorite band in the world. So, the fact that I could land them to appear and celebrate the most important event in my professional life was quite a feat if I do say so myself.

We set up the backline sound system at Fat Tone for this event with some of our favorite amps in the store. Brian Henneman, lead guitarist and vocalist for the Bottle Rockets played his custom Creston Trashpicker guitar though a Headstrong Li’l King amplifier; while John Horton, the other lead guitarist pumped his Gibson Explorer through a Gabriel Voxer 18 watt head and 2×12 cabinet. Both these boutique, hand-wired point-to-point amplifiers sound amazingly great and are available at Fat Tone Guitars in Northbrook, IL.

cake

bottle rockets at fat tone

crowd

→ No CommentsCategories: Live Music · Store